Thomas Gerstmanns Blog
Nutzer & Daten verstehen, um Ziele online besser zu erreichen. Mit Data Analytics, UX & Experimentation. Mit meinem erprobten Prozess. Mein Ziel? #zerohunger.
Die Blogbeiträge sind teils in englischer Sprache.
The 5 Experimentation Culture Gaps of Death
Why do so many organizations struggle with their Experimentation Culture? And how can we win the experimentation and continuous improvement game? Establising a Culture of Experimentation that leverages all your potentials available, is so much bigger than just A/B-Testing. But for both, Testing and the bigger Experimentation game, there are some major obstacles that need to be overcome. Let's discuss them. Last week I had the honor to meet Frederick Mieke from Varify.io® A/B Testing. Many of...
Blog Kategorien
Datengetriebenes Marketing
Nutzer und Daten besser verstehen, damit Sie Ihre Ziele Online besser erreichen. Mit Data Analytics, UX und Experimentation.
Zero Hunger
Den Weltweiten Hunger stoppen ist eine der größten Herausforderungen der Menschheit. Ich möchte nicht eine Sekunde länger zusehen.
The Keys To Web Analytics Data Quality – Get Your Consent Management Right
Poor data quality is a silent killer for many websites. Misleading data analytics undermines every decision-making. One of the first steps often is to improve consent management....
Vortrag “Datengetriebene Entscheidungen” – Als Gastdozent an der FH Aachen (14. November 2024)
Heute, am 14. November 2024, hatte ich die Gelegenheit, als Gastdozent an der FH Aachen zum Thema "Customer Experience" zu Gast zu sein. Gemeinsam mit Sebastian Krämer von rose,...
How to get Web Analytics right – Part 2 – Strategy, Goals and KPI
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often...
“Track Day” at Circuit Zolder with my client RACING DYNAMICS
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS. They invited me to join their "track day" at Circuit Zolder. They are indeed my...
How to get Web Analytics right – Part 1 – 3 Fatal Flaws in Your Digital Analytics Setup
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital...
6 SUPER-EASY Website Testing Methods For Everybody
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work...
Continuous Improvement – A Proven 5-Step-Process
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential...
My Roadmap To Fight Hunger: The Next 6 Steps
Let's work together to fight hunger around the world! My name is Thomas, and I am joining the fight to reach zero hunger. Because it's just so sad, that still in 2024, despite...
Like a website relaunch, but awesome: Continuous Improvement
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated...
Reaching Zero Hunger: My “WHY?”
Right now I'm starting into a new project: To help fighting global hunger. This is a post about my motivation and my "Why?". My very first post on this topic can be found...