Poor data quality is a silent killer for many organizations on their way to improve in digital ages. It undermines their facts and data based decision-making. Not only their digital marketing and their websites suffer. The first step to improve web and app analytics data quality is setting up a proper consent management. Consent management is not only about meeting regulatory requirements and about respect towards your ideal customers. It's also about securing reliable, high-quality data that...
Datengetriebenes Marketing
In dieser Blog Kategorie “Datengetriebenes Marketing” geht es darum, Ihre Nutzer und Daten zu verstehen, damit Sie Ihre Ziele Online besser erreichen können. Mit Data Analytics, Nutzerfahrung (UX bzw. User Experience) und Experimentierung (A/B-Testing etc.).
Die Blogbeiträge sind teils in englischer Sprache.
Vortrag “Datengetriebene Entscheidungen” – Als Gastdozent an der FH Aachen (14. November 2024)
Heute, am 14. November 2024, hatte ich die Gelegenheit, als Gastdozent an der FH Aachen...
How to get Web Analytics right – Part 2 – Strategy, Goals and KPI
A well-founded strategy for web analytics data analysis is key to an organizations...
How to get Web Analytics right – Part 1 – 3 Fatal Flaws in Your Digital Analytics Setup
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can...
6 SUPER-EASY Website Testing Methods For Everybody
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...
Continuous Improvement – A Proven 5-Step-Process
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...
Like a website relaunch, but awesome: Continuous Improvement
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at...
Mit Piwik PRO und Mouseflow zur perfekten User Experience – So optimieren Sie jetzt Ihre Website nachhaltig
Erfahren Sie, wie Sie mit Piwik PRO Analytics und Mouseflow Ihre Webseite optimal auf die Bedürfnisse Ihrer Nutzer anpassen und so mehr Conversions generieren.
Google Looker Studio: How to extract data from a JSON string with REGEXP_EXTRACT
In some cases it happens that you need to collect several data points into one single field. In this article I’ll share with you how to extract such data from a JSON string with Google Looker Studio. Key benefit is that you have maximum flexibility to access all data...
Video: Datengetriebene Entscheidungen in Organisationen etablieren
"Thomas, wie kann ich datengetriebene Entscheidungen in unserer Organisation etablieren?"Beim Aachen Data & AI Meetup habe ich einen kurzen Überblick zu diesem Thema gegeben: Was ist datengetriebenes Entscheiden? Welche erprobten Prozesse und Methoden gibt es? Was...
Test post in english language
This is a test post in english language