In dieser Blog Kategorie “Datengetriebenes Marketing” geht es darum, Ihre Nutzer und Daten zu verstehen, damit Sie Ihre Ziele Online besser erreichen können. Mit Data Analytics, Nutzerfahrung (UX bzw. User Experience) und Experimentierung (A/B-Testing etc.).
Die Blogbeiträge sind teils in englischer Sprache.
Faster growth AND less risk?Yes, that is possible. How? By successfully introducing a culture of experimentation.But: Many fail in the process. That's why I'm sharing my most important learnings from 20 years of experience.In a webinar on 6 May 2025, together with Varify.io® A/B Testing and design-bestseller. 👉🏼 6 chasms where experimentation fails. You are cordially invited! Sign up now!(Please note: Language of the webinar is German) How can we avoid the most difficult pitfalls of...
To get an overview of your Customer Journey is a widely accepted approach. It...
Why do so many organizations struggle with their Experimentation Culture? And how can we...
Poor data quality is a silent killer for many websites. Misleading data analytics undermines every decision-making. One of the first steps often is to improve consent management. Consent management is not only about privacy and customer respect. It's also about...
Heute, am 14. November 2024, hatte ich die Gelegenheit, als Gastdozent an der FH Aachen zum Thema "Customer Experience" zu Gast zu sein. Gemeinsam mit Sebastian Krämer von rose, hatte ich die Gelegenheit, meine Gedanken und Erfahrungen zum Thema "Customer Insights...
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and...
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can...
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...
"We don't like our website anymore. It doesn't represent our organization anymore. Since years already." It's time for that big relaunch. Again. Mixed feelings. Everybody will be proud. But it will get hard. Like last time. There's a smarter way. Thankfully, websites...
Erfahren Sie, wie Sie mit Piwik PRO Analytics und Mouseflow Ihre Webseite optimal auf die Bedürfnisse Ihrer Nutzer anpassen und so mehr Conversions generieren.
In some cases it happens that you need to collect several data points into one single field. In this article I’ll share with you how to extract such data from a JSON string with Google Looker Studio. Key benefit is that you have maximum flexibility to access all data...
"Thomas, wie kann ich datengetriebene Entscheidungen in unserer Organisation etablieren?"Beim Aachen Data & AI Meetup habe ich einen kurzen Überblick zu diesem Thema gegeben: Was ist datengetriebenes Entscheiden? Welche erprobten Prozesse und Methoden gibt es? Was...
