Datengetriebenes Marketing

In dieser Blog Kategorie “Datengetriebenes Marketing” geht es darum, Ihre Nutzer und Daten zu verstehen, damit Sie Ihre Ziele Online besser erreichen können. Mit Data Analytics, Nutzerfahrung (UX bzw. User Experience) und Experimentierung (A/B-Testing etc.).

Die Blogbeiträge sind teils in englischer Sprache.

How to get Web Analytics right – Part 3.1 – Data Quality & Consent Management

How to get Web Analytics right – Part 3.1 – Data Quality & Consent Management

Poor data quality is a silent killer for many organizations on their way to improve in digital ages. It undermines their facts and data based decision-making. Not only their digital marketing and their websites suffer. The first step to improve web and app analytics data quality is setting up a proper consent management. Consent management is not only about meeting regulatory requirements and about respect towards your ideal customers. It's also about securing reliable, high-quality data that...

6 SUPER-EASY Website Testing Methods For Everybody

6 SUPER-EASY Website Testing Methods For Everybody

Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...

Continuous Improvement – A Proven 5-Step-Process

Continuous Improvement – A Proven 5-Step-Process

With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...

Like a website relaunch, but awesome: Continuous Improvement

Like a website relaunch, but awesome: Continuous Improvement

Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at...

Video: Datengetriebene Entscheidungen in Organisationen etablieren

Video: Datengetriebene Entscheidungen in Organisationen etablieren

"Thomas, wie kann ich datengetriebene Entscheidungen in unserer Organisation etablieren?"Beim Aachen Data & AI Meetup habe ich einen kurzen Überblick zu diesem Thema gegeben: Was ist datengetriebenes Entscheiden? Welche erprobten Prozesse und Methoden gibt es? Was...

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