Thomas Gerstmanns Blog
Understanding users & data to better achieve goals online. With data analytics, UX & experimentation. With my tested and proven process. My goal? #zerohunger.
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How to get Web Analytics right – Part 2 – Strategy, Goals and KPI
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and relevant KPIs, data analysis can quickly become overwhelming or even useless. The result? Organizations may collect vast amounts of data, but the information does not lead to the desired insights or actions. But what would it look like...
“Customer Insights with Data Analytics” – My day as guest lecturer at FH Aachen (November 14, 2024)
Today, on November 14, 2024, I had the opportunity to be a guest lecturer at the FH Aachen on the topic of "Customer Experience". Together with Sebastian Krämer from rose, I had the opportunity to share and discuss my thoughts and experiences on the topic of "Customer Insights & Datadriven Decisions with Data Analytics" with the students. And I also took a few things away from the day for myself.The event took place in Faculty 05 Electrical Engineering and Information Technology. The...
Blog Categories
Datadriven Marketing
Understanding your users & data to reach your goals online. With data analytics, UX & experimentation.
Zero Hunger
Worldwide hunger is one of humanities biggest issues. I don’t want to sit and watch one more second.
How to get Web Analytics right – Part 2 – Strategy, Goals and KPI
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often...
“Track Day” at Circuit Zolder with my client RACING DYNAMICS
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS. They invited me to join their "track day" at Circuit Zolder. They are indeed my...
How to get Web Analytics right – Part 1 – 3 Fatal Flaws in Your Digital Analytics Setup
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital...
6 SUPER-EASY Website Testing Methods For Everybody
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work...
Continuous Improvement – A Proven 5-Step-Process
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential...
My Roadmap To Fight Hunger: The Next 6 Steps
Let's work together to fight hunger around the world! My name is Thomas, and I am joining the fight to reach zero hunger. Because it's just so sad, that still in 2024, despite...
Like a website relaunch, but awesome: Continuous Improvement
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated...
Reaching Zero Hunger: My “WHY?”
Right now I'm starting into a new project: To help fighting global hunger. This is a post about my motivation and my "Why?". My very first post on this topic can be found...
I’m joining the fight for zero hunger – My new project and blog
In this blogpost, it is all about reaching zero hunger. Worldwide hunger is one of humanities biggest issues and I cannot sit and watch one more second. Let's dive into my new...
Piwik PRO and Mouseflow for the perfect user experience – how to optimize your website sustainably now
As a marketing manager in the SME sector, you want to ensure your website not only attracts visitors, but also generates conversions. Datadriven optimization can help you make...