Thomas Gerstmanns Blog
Understanding users & data to better achieve goals online. With data analytics, UX & experimentation. With my tested and proven process. My goal? #zerohunger.
The 5 Experimentation Culture Gaps of Death
Why do so many organizations struggle with their Experimentation Culture? And how can we win the experimentation and continuous improvement game? Establising a Culture of Experimentation that leverages all your potentials available, is so much bigger than just A/B-Testing. But for both, Testing and the bigger Experimentation game, there are some major obstacles that need to be overcome. Let's discuss them. Last week (11 March 2025) I had the honor to meet Frederick Mieke from Varify.io® A/B...
Blog Categories
Datadriven Marketing
Understanding your users & data to reach your goals online. With data analytics, UX & experimentation.
Zero Hunger
Worldwide hunger is one of humanities biggest issues. I don’t want to sit and watch one more second.
Test post in english language
This is a test post in english language