Building up data-driven online marketing expertise internally?
Yes. With my Data-Driven Online Marketing Coachings.
I support you in building up your internal knowledge on the topics of Data Driven Marketing & Conversion Optimization.
In addition to my work as a consultant, I am also happy to support you as a coach/trainer in building up internal knowledge. I can draw on years of experience and numerous successful coaching sessions and materials.
My strength lies in my overarching experience with many topics in the field of user experience (UX) and data analysis as well as the digital strategies focusing on these topics. I work on these topics for large and international companies as well as for small and medium-sized enterprises.
If you would like to benefit from this knowledge, please contact me.
Worth knowing in times of Corona: All my content and formats can of course also be carried out 100% remotely.
My online marketing coaching & training courses at a glance
Data-driven decision making in online marketing & online sales
The coaching covers the following content and topics:
- Definition “What is data-driven marketing?
- Advantages
- Status quo & current challenges
- Methods, technologies & frameworks (e.g. A/B testing, machine learning, algorithms)
- Maturity levels & ingredients
- Team & Skills
You can find out more about my services regarding your data-driven strategy here.
Growth Hacking
The following topics are part of the coaching:
- What is growth hacking?
- Growth Driven Design
- The AHA moment
- Components of a growth hacking strategy
- Develop an individual growth hacking strategy
- Examples and case studies
- Customer journey mapping
- Tracking & measuring success
- What members and skills does a growth hacking team need?
Conversion optimization training
The following topics are part of the coaching:
- What is conversion optimization?
- Sensible prerequisites for conversion optimization
- Strategy
- Target definition
- Performance measurement
- Guidelines for good UX optimization
- A/B Testing
- Personalization
- Exit intent technologies
- Overview of common conversion optimization tools
Here you can find out more about my conversion optimization services, which are also available as consulting.
CRO, A/B testing, personalization
The following contents are part of the coaching:
- What is conversion optimization?
- How A/B testing and personalization work
- Testing tool overview
- Choosing the right tool
- Testing tool implementation in website or app
- Strategy & target definition: How to run a continuously successful testing and optimization program
- First A/B tests and personalization: What is particularly important at the beginning?
- Valuable tools for carrying out testing
- Use of visual editors through to coding
- Evaluations
- Evaluations directly in the testing tool
- Expanded use of analytics and data visualization tools for better A/B testing and personalization evaluations
- Building a testing culture
- Internal communication within the company and beyond
B2B Online Marketing & B2B Online Sales
The following topics are covered in this coaching:
- B2B online marketing: What is the current status quo? An overview.
- Content marketing for B2B
- User experience in a B2B context
- Social selling
- Account Based Marketing (ABM)
Google Analytics 4 Training
The following contents are part of the coaching:
- Introduction to the topic: Finally, successfully and efficiently raising your own treasure trove of data
- Setting up and configuring Google Analytics 4
- Getting started with Google Tag Manager + serverside Google Tag Manager
- Data protection: What is the current status?
- Introduction to the interface: Standard Reports + Explorations
- Segments & Audiences
- E-commerce functions
- Use conversion tracking correctly & efficiently
- Attribution Modeling
- User-defined dimensions and metrics
- Automatic alerts
- Introduction to dashboards with Looker Studio
- How can analytical work with Google Analytics be continuously successful?
I can also offer you the following if required:
Let me check your Google Analytics setup for you. In addition to data protection, data quality and basic configuration, I check many other aspects.
You can also download my comprehensive Google Analytics checklist to check your Google Analytics setup yourself.
Google Tag Manager training
The following topics are part of the coaching:
- Advantages of tag management
- What is the difference between server-side and client-side tag management?
- Best practices for Serverside Google Tag Manager
- The Google Tag Manager interface (clientside and serverside)
- Tags
- Variables
- Trigger
- Debugging & Preview Mode
- Custom templates
- Using data from the website
- The data layer
- HTML DOM scraping for beginners
- Event Tracking
- Best practices & examples
Google Looker Studio training
The following topics are part of the coaching:
- Basic knowledge: Data-based decisions and data visualization
- Google Data Studio
- Available data connectors
- Connecting further data
- Available visualizations
- Examples / Best Practices
- Extended functionalities
- Use of Google Data Studio for analysis and insights
Piwik PRO Training
The following contents are part of the coaching:
- Data protection convenience features with Piwik PRO at a glance
- Setup and configuration with Piwik PRO Analytics & Piwik PRO Tag Manager
- Introduction to the interface
- Basic evaluations
- Extended evaluation options
- E-commerce functions
- Use conversion tracking correctly & efficiently
- Attribution Modeling
- User-defined dimensions
- Customized reports
- How can analytical work with Piwik PRO be continuously successful?
Customer Experience Management Tools: Session Replay & Co.
The following topics are part of the coaching:
- Advantages of customer experience management tools in contrast to classic web analytics
- How to work sensibly and efficiently with customer experience management tools
- Efficient and targeted use of heat maps
- Efficient and targeted use of session replay
- Optimal interaction between customer experience management tools and classic web analytics
Note: These are only the coaching sessions & lectures that I
Sounds interesting?
I am looking forward to hearing from you. Please contact me.
Thomas Gerstmann
Datadriven Marketing
About me
Since the early days of the Internet in 1996, I have been helping organizations optimize their online presences. I now have a wide range of skills for datadriven conversion & UX optimization.
With my photographic portrait of todays society “Objektiv auf unendlich” I am a member of the artists organization “Berufsverband Bildender Künstler” and on Instagram.
I am also involved in the digitalHUB Aachen e.V.. I also organize the Data & AI Meetup Aachen and co-founded the Plattform Aachen e.V. association.
Member of digitalHUB Aachen
Member of the We Design Network
Startup mentor at PLUG AND PLAY
Member of digitalHUB Aachen
Member of the We Design Network
Startup mentor at PLUG AND PLAY