This blog category “Datadriven Marketing” concentrates on understanding your users & data to reach your goals online. With data analytics, UX & experimentation.
Faster growth AND less risk?Yes, that is possible. How? By successfully introducing a culture of experimentation.But: Many fail in the process. That's why I'm sharing my most important learnings from 20 years of experience.In a webinar on 6 May 2025, together with Varify.io® A/B Testing and design-bestseller. 👉🏼 6 chasms where experimentation fails. You are cordially invited! Sign up now!(Please note: Language of the webinar is German) How can we avoid the most difficult pitfalls of...
To get an overview of your Customer Journey is a widely accepted approach. It...
Why do so many organizations struggle with their Experimentation Culture? And how can we...
Poor data quality is a silent killer for many websites. Misleading data analytics undermines every decision-making. One of the first steps often is to improve consent management. Consent management is not only about privacy and customer respect. It's also about...
Today, on November 14, 2024, I had the opportunity to be a guest lecturer at the FH Aachen on the topic of "Customer Experience". Together with Sebastian Krämer from rose, I had the opportunity to share and discuss my thoughts and experiences on the topic of "Customer...
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and...
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can...
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at...
Find out how you can use Piwik PRO Analytics and Mouseflow to optimally adapt your website to the needs of your users and thus generate more conversions.
In some cases it happens that you need to collect several data points into one single field. In this article I’ll share with you how to extract such data from a JSON string with Google Looker Studio. Key benefit is that you have maximum flexibility to access all data...
"Thomas, how can I establish data-driven decisions in our organization?"I gave a brief overview of this topic at the Aachen Data & AI Meetup: What is data-driven decision-making? What tried-and-tested processes and methods are there? What are the advantages of...
