Datadriven Marketing

This blog category “Datadriven Marketing” concentrates on understanding your users & data to reach your goals online. With data analytics, UX & experimentation.

Continuous Improvement – A Proven 5-Step-Process

With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and reach this. This knowhow is based upon my 20+ years of experience. What is Continuous Improvement of websites, Apps and Online-Shops? First of all, what are we talking about? Continuous Website Improvement is the process of...

Video: Establishing data-driven decisions in organizations

Video: Establishing data-driven decisions in organizations

"Thomas, how can I establish data-driven decisions in our organization?"I gave a brief overview of this topic at the Aachen Data & AI Meetup: What is data-driven decision-making? What tried-and-tested processes and methods are there? What are the advantages of...

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