During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can bring huge losses. There are many guides that teach you how to get your Web Analytics setup up and running (like i.e. Google Analytics). But only few of them put the finger into those very typical and crucial traps, that sooo many...
