“We want to finally leverage the potential of our data.”
A jointly developed data-driven strategy is a good start.
Identify and measure what really counts. So that you can make more focused decisions, act and optimize.
Making data-driven decisions
Develop your data-driven strategy and capabilities to turn your data into insights and enable a data-driven decision-making process in your organization.
Understand the power of your data and use it for your digital business success. I support you in designing your data-driven strategy to leverage your data for new insights and enable better, faster decisions.
How I can help you establish a data-driven strategy
Improve your organization ‘s decision-making
Making decisions based on gut feeling is basically a good thing. However, if you have the right facts and figures to hand in some situations, this can save you from making mistakes.
I will help you to establish sustainable, fact-based structures for data-based decisions.
Strengthen user centricity. With Data-Driven UX.
Promote your customer base sustainably by better understanding your customers in the digital environment.
Together, we focus more on the needs of your users and customer satisfaction.
Establishing a“single source of truth“
New insights only emerge when different aspects are considered and combined.
I support you in bringing your diverse available data into focus, linking it together and orchestrating it. This enables well-founded decisions to be made.
Define & continuously adjust meaningful key figures
It is not primarily about integrating as much data as possible and building up huge data landscapes. It’s about being able to draw on the right data and facts at the right time. Only a few manage to take a clear direction and not get bogged down.
I support you in keeping your goals in focus and using the right data. This enables clear findings and recommendations for action to be made more quickly.
Provide dashboards & reports
See at a glance what is really important. This keeps the focus on the really critical key figures.
Dashboards are not about keeping track of lots of figures and metrics. Instead, it must be these few key figures that determine success or failure. Only when this focus is achieved do the reports not immediately end up in the trash. Then colleagues and employees can hardly wait to finally have the new data and findings on the table.
This is exactly what we can establish together.
Bringing a data-driven culture to life
Your entire organization, your departments and your employees use your data. You are able to uncover the knowledge hidden in your data.
Only when you have achieved this will a data-driven strategy have arrived and become anchored in reality. Only then is it really lived.
I support you in establishing a data-driven culture.
Do you need a sparring partner or support in developing a data-driven strategy or rolling out a data-driven culture?
Please contact me.
On the basis of a sound data-driven strategy, you can then take the next step and ideally start with analytics & research and the practical conversion optimization of your online marketing.
What customers and colleagues say
Sounds interesting?
I am looking forward to hearing from you. Please contact me.
Thomas Gerstmann
Datadriven Marketing
About me
Since the early days of the Internet in 1996, I have been helping organizations optimize their online presences. I now have a wide range of skills for datadriven conversion & UX optimization.
With my photographic portrait of todays society “Objektiv auf unendlich” I am a member of the artists organization “Berufsverband Bildender Künstler” and on Instagram.
I am also involved in the digitalHUB Aachen e.V.. I also organize the Data & AI Meetup Aachen and co-founded the Plattform Aachen e.V. association.