Events

The 5 Experimentation Culture Gaps of Death

The 5 Experimentation Culture Gaps of Death

Why do so many organizations struggle with their Experimentation Culture? And how can we win the experimentation and continuous improvement game? Establising a Culture of Experimentation that leverages all your potentials available, is so much bigger than just A/B-Testing. But for both, Testing and the bigger Experimentation game, there are some major obstacles that need to be overcome. Let's discuss them. Last week (11 March 2025) I had the honor to meet Frederick Mieke from Varify.io® A/B...

Aachen Data & AI Meetup: “Data Science in a nutshell”

Aachen Data & AI Meetup: “Data Science in a nutshell”

How can I make quick and smart decisions in the face of unimaginable amounts of data? "In recent years, all the headlines about data [...] and artificial intelligence have diverted our attention from the most important thing: decision support" - Dan Vesset The next...

Workshop series “The online marketing and sales essentials”

Workshop series “The online marketing and sales essentials”

Together with digitalHUB Aachen, GFIU and Dr. Anna Lea Dyckhoff, I am offering a series of events, some of which are aimed at managing directors and some at marketing managers. Current best practice knowledge on various (strategic and operational) topics of online...

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