Why do so many organizations struggle with their Experimentation Culture? And how can we win the experimentation and continuous improvement game? Establising a Culture of Experimentation that leverages all your potentials available, is so much bigger than just A/B-Testing. But for both, Testing and the bigger Experimentation game, there are some major obstacles that need to be overcome. Let's discuss them. Last week (11 March 2025) I had the honor to meet Frederick Mieke from Varify.io® A/B...
“Customer Insights with Data Analytics” – My day as guest lecturer at FH Aachen (November 14, 2024)
Today, on November 14, 2024, I had the opportunity to be a guest lecturer at the FH...
“Track Day” at Circuit Zolder with my client RACING DYNAMICS
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS....
I am moderating the AI conference “KI Kontrolliert” by digitalHUB and RWTH Aachen University
What does artificial intelligence (AI) control? And how can we control them? On Thursday, May 6, 2021, together with Dr. phil. Jacqueline Lemm at the digital event "KI kontrolliert?!" organized by digitalHUB Aachen e.V. and the STO chair at RWTH Aachen University. We...
How to establish data driven decision making – 2 talks at Aachen Data & AI Meetup
Cordial invitation to our next Aachen Data & AI Meetup Our next Aachen Data & AI Meetup will take place on March 17, 2021, starting at 6 p.m: This time it's about data-driven decisions and how to make them possible in an organization. As always, there will be...
Aachen Data & AI Meetup: “Data Science in a nutshell”
How can I make quick and smart decisions in the face of unimaginable amounts of data? "In recent years, all the headlines about data [...] and artificial intelligence have diverted our attention from the most important thing: decision support" - Dan Vesset The next...
Workshop series “The online marketing and sales essentials”
Together with digitalHUB Aachen, GFIU and Dr. Anna Lea Dyckhoff, I am offering a series of events, some of which are aimed at managing directors and some at marketing managers. Current best practice knowledge on various (strategic and operational) topics of online...