As a marketing manager in the SME sector, you want to ensure your website not only attracts visitors, but also generates conversions. Datadriven optimization can help you make your website more attractive to visitors and increase your conversion rate at the same time.
In this article, you will learn how you can use the tool combination of Piwik PRO Analytics and Mouseflow to gain valuable insights into your users’ behavior – and optimize your website for a better user experience and higher conversions.
The Piwik PRO Analytics and Mouseflow Tool implementation
The correct implementation of both tools – Piwik PRO Analytics and Mouseflow – is crucial for the accuracy and reliability of your data. During implementation, however, challenges may arise in connection with consent management. Here are some important points you should pay attention to:
- Create a privacy policy that is clear and understandable for your visitors.
- Use a cookie banner to obtain your visitors’ consent to the use of cookies.
- Ensure that all data collected by Piwik PRO Analytics and Mouseflow is GDPR compliant.
- Make sure that both tools are implemented on all pages. At least on all relevant pages that you need to measure success on.
Bonus Tip: Indeed, under some circumstances and due to its advanced privacy features, it is possible to collect PIWIK data without users consent. In case you need more information on this, please contact me.
Analyze THE DATA and Use the Insights to optimize your Website
To create a strong analysis, it is important to focus on the right data points within both tools.
In Piwik PRO Analytics, you can see how your visitors interact with your website, which pages are visited most, from which traffic sources people come and on which pages they end their visit. You can use this data to gain insights and optimize your website in order to reach your own goals better, increase the conversion rate and improve your user experience.
An example of this would be improving the user experience and increasing the conversion rate of a contact form for lead generation. By analyzing the data from Piwik PRO Analytics and Mouseflow, you can find out where visitors bounce on your contact form and where there is room for improvement. Based on these findings, you can then optimize the contact form to increase the conversion rate. You can optimize the layout of the contact form to make it more user-friendly and increase the number of completed forms.
Summary
Piwik PRO Analytics and Mouseflow are powerful tools for datadriven optimization of websites. Correct implementation and configuration are essential in order to obtain meaningful analyses and findings. Based upon this, you can improve the user experience and increase your conversion rate of contact forms for lead generation. A strong analysis and optimization based on the collected data makes it possible to effectively optimize your own website and the contact form and thus increase the conversion rate.
As Piwik PRO Analytics expert, I am also happy to provide personal support in the implementation, analysis and realization of the findings. I can make valuable recommendations to extract the full potential of the tools and optimize your website. Please feel free to contact me for further information and support.