{"id":3972,"date":"2019-10-06T09:22:03","date_gmt":"2019-10-06T07:22:03","guid":{"rendered":"https:\/\/thomasgerstmann.de\/blog\/"},"modified":"2025-05-04T05:57:20","modified_gmt":"2025-05-04T03:57:20","slug":"blog","status":"publish","type":"page","link":"https:\/\/thomasgerstmann.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#303f49 0%|#000d17 100%&#8221; background_color_gradient_start=&#8221;#303f49&#8243; background_color_gradient_end=&#8221;#000d17&#8243; custom_padding=&#8221;0px|0px||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-99px|auto||auto||&#8221; custom_padding=&#8221;21px|||||&#8221; hover_transition_duration=&#8221;0ms&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Oswald||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Oswald|600||on|||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;43px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; custom_margin=&#8221;22px||-56px|||&#8221; custom_padding=&#8221;103px||45px|||&#8221; hover_transition_duration=&#8221;0ms&#8221; locked=&#8221;off&#8221; inline_fonts=&#8221;Oswald&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Thomas Gerstmanns Blog<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; custom_margin=&#8221;-3px||27px|||&#8221; custom_padding=&#8221;17px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Understanding users &amp; data to better achieve goals online. With data analytics, UX &amp; experimentation. With my tested and proven process. My goal? #zerohunger.<br \/><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.19.1&#8243; background_color=&#8221;#EBF3F4&#8243; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blog posts_number=&#8221;1&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;500&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.27.0&#8243; header_font=&#8221;|||on|||||&#8221; header_font_size=&#8221;40px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|600|||||||&#8221; body_line_height=&#8221;1.8em&#8221; meta_font=&#8221;||on||||||&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;16px&#8221; meta_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;101px|||||&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_radii_image=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style_image=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Blog Categories<\/h4>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;Datadriven Marketing&#8221; button_url=&#8221;\/en\/datadriven-marketing-blog\/&#8221; button_text=&#8221;Read the articles&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;32px&#8221; background_color=&#8221;#303F49&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;2px&#8221; button_border_radius=&#8221;10px&#8221; text_orientation=&#8221;left&#8221; link_option_url=&#8221;\/en\/datadriven-marketing-blog\/&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Understanding your users &amp; data to reach your goals online. With data analytics, UX &amp; experimentation.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8221;Zero Hunger&#8221; button_url=&#8221;\/en\/zerohunger-blog\/&#8221; button_text=&#8221;Read the articles&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;32px&#8221; background_color=&#8221;#303F49&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;2px&#8221; button_border_radius=&#8221;10px&#8221; text_orientation=&#8221;left&#8221; link_option_url=&#8221;\/en\/zerohunger-blog\/&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Worldwide hunger is one of humanities biggest issues. I don\u2019t want to sit and watch one more second.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;180&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; offset_number=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;1.6em&#8221; body_font=&#8221;|600|||||||&#8221; body_line_height=&#8221;1.8em&#8221; meta_font=&#8221;||on||||||&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;16px&#8221; meta_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_radii_image=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style_image=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_blog][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;newsletter&#8221; _builder_version=&#8221;4.25.1&#8243; background_color=&#8221;#303f49&#8243; custom_padding=&#8221;82px||13px|||&#8221; border_radii=&#8221;on|11px|11px|11px|11px&#8221; global_module=&#8221;4328&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-29px|auto|74px|auto||&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; text_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; z_index=&#8221;999&#8243; custom_margin=&#8221;-25px||-74px|||&#8221; custom_padding=&#8221;||0px|||&#8221; header_3_font_tablet=&#8221;&#8221; header_3_font_phone=&#8221;&#8221; header_3_font_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>Subscribe to my news &amp; blog updates<\/b><\/h3>\n<p style=\"text-align: center;\"><strong>Understand your users &amp; data to reach your goals online. With&nbsp;data&nbsp;analytics,&nbsp;UX&nbsp;&amp; experimentation. <\/strong><strong>My&nbsp;goal?&nbsp;#ZeroHunger. <\/strong><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.1&#8243; z_index=&#8221;998&#8243; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; max_width=&#8221;700px&#8221; custom_margin=&#8221;-35px|auto|-30px|auto|false|false&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_7\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_7 .et_bloom_form_content { background-color: #303f49 !important; } .et_bloom .et_bloom_optin_7 .et_bloom_form_container .et_bloom_form_header { background-color: #303f49 !important; } .et_bloom .et_bloom_optin_7 .et_bloom_form_content button { background-color: #00b0c4 !important; } .et_bloom .et_bloom_optin_7 .et_bloom_form_content .et_bloom_fields i { color: #00b0c4 !important; } .et_bloom .et_bloom_optin_7 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #00b0c4 !important; } .et_bloom .et_bloom_optin_7 .et_bloom_form_content button { background-color: #00b0c4 !important; } .et_bloom .et_bloom_optin_7 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_7 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_7 .et_bloom_form_container h2 strong { font-family: \"Arial\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_7 .et_bloom_form_container p, .et_bloom .et_bloom_optin_7 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_7 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_7 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_7 .et_bloom_form_container form button span { font-family: \"Arial\", Helvetica, Arial, Lucida, sans-serif; } <\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  et_bloom_rounded et_bloom_form_text_dark et_bloom_form_bottom et_bloom_inline_1_field\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header et_bloom_header_text_dark\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_1_field et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"YOUR MAIL-ADDRESS \/ IHRE MAIL-ADRESSE\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_7\" data-service=\"mailerlite\" data-list_id=\"109159435392255117\" data-page_id=\"3972\" data-account=\"tools@mailerlitecom\" data-ip_address=\"false\" class=\"et_bloom_submit_subscription\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_light\">SUBSCRIBE \/ ANMELDEN<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">You have successfully subscribed my news and blog updates! 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I don\u2019t want to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3972","page","type-page","status-publish","hentry"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/pages\/3972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/comments?post=3972"}],"version-history":[{"count":26,"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/pages\/3972\/revisions"}],"predecessor-version":[{"id":6309,"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/pages\/3972\/revisions\/6309"}],"wp:attachment":[{"href":"https:\/\/thomasgerstmann.com\/en\/wp-json\/wp\/v2\/media?parent=3972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}