{"id":5101,"date":"2019-10-05T00:31:36","date_gmt":"2019-10-04T22:31:36","guid":{"rendered":"https:\/\/thomasgerstmann.de\/data-driven-strategy\/"},"modified":"2024-06-30T22:13:56","modified_gmt":"2024-06-30T20:13:56","slug":"datadriven-strategy","status":"publish","type":"page","link":"https:\/\/thomasgerstmann.com\/en\/datadriven-strategy\/","title":{"rendered":"Datadriven strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; module_id=&#8221;Conversion optimization&#8221; module_class=&#8221;anchorlink stage&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#303f49 0%|#000d17 100%&#8221; background_color_gradient_start=&#8221;#303f49&#8243; background_color_gradient_end=&#8221;#000d17&#8243; custom_padding=&#8221;100px|0px|17px|0px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221; link_option_url=&#8221;#datengetriebene-entscheidungen-etablieren&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;-99px|auto||auto||&#8221; custom_padding=&#8221;21px||65px|||&#8221; hover_transition_duration=&#8221;0ms&#8221; hover_enabled=&#8221;0&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;21px||||false|false&#8221; sticky_enabled=&#8221;0&#8243; custom_padding_tablet=&#8221;21px||65px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_id=&#8221;Datengetriebene-Strategie&#8221; module_class=&#8221;anchorlink&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;Oswald||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; inline_fonts=&#8221;Oswald&#8221; global_colors_info=&#8221;{}&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;36px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;10px||0px||false|false&#8221; sticky_enabled=&#8221;0&#8243; custom_margin_tablet=&#8221;50px||0px||false|false&#8221;]<\/p>\n<h2 style=\"text-align: center;\">&#8220;We want to finally leverage the potential of our data.&#8221;<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;rgba(255,255,255,0.8)&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Open Sans Regular Local||||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">A jointly developed <strong>data-driven strategy<\/strong> is a good start.<br \/>Identify and measure what really counts. 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I support you in designing your data-driven strategy to leverage your data for new insights and enable better, faster decisions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;how-I-can-help&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ebf3f4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;19px||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||26px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">How I can help you establish a <strong>data-driven strategy<\/strong> <\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;3px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||32px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Improve your <strong>organization<\/strong> &#8216;s <strong>decision-making<\/strong> <\/h4>\n<p>Making decisions based on gut feeling is basically a good thing. However, if you have the right facts and figures to hand in some situations, this can save you from making mistakes.<\/p>\n<p>I will help you to establish sustainable, fact-based structures for data-based decisions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||31px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Strengthen <strong>user centricity<\/strong>. With <strong>Data-Driven UX<\/strong>.<\/h4>\n<p>Promote your customer base sustainably by better understanding your customers in the digital environment.<\/p>\n<p>Together, we focus more on the <strong>needs of your users<\/strong> and <strong>customer satisfaction<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Establishing a<strong>&#8220;single source of truth<\/strong>&#8220;<\/h4>\n<p>New insights only emerge when different aspects are considered and combined.<\/p>\n<p>I support you in bringing your diverse available data into focus, linking it together and orchestrating it. This enables well-founded decisions to be made.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Define &amp; continuously adjust meaningful <strong>key figures<\/strong> <\/h4>\n<p>It is not primarily about integrating as much data as possible and building up huge data landscapes. It&#8217;s about being able to draw on the right data and facts at the right time. Only a few manage to take a clear direction and not get bogged down.<\/p>\n<p>I support you in keeping your goals in focus and using the right data. This enables clear findings and recommendations for action to be made more quickly.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Provide <strong>dashboards &amp; reports<\/strong> <\/h4>\n<p>See at a glance what is really important. This keeps the focus on the really critical key figures.<\/p>\n<p>Dashboards are not about keeping track of lots of figures and metrics. Instead, it must be these few key figures that determine success or failure. Only when this focus is achieved do the reports not immediately end up in the trash. Then colleagues and employees can hardly wait to finally have the new data and findings on the table.  <\/p>\n<p>This is exactly what we can establish together.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Bringing a <strong>data-driven culture<\/strong> to life<\/h4>\n<p>Your entire organization, your departments and your employees use your data. You are able to uncover the knowledge hidden in your data.<\/p>\n<p>Only when you have achieved this will a data-driven strategy have arrived and become anchored in reality. Only then is it really lived.<\/p>\n<p>I support you in establishing a data-driven culture.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Do you need a sparring partner or support in developing a <strong>data-driven strategy<\/strong> or rolling out a <strong>data-driven culture<\/strong>?  <br \/><a href=\"#kontakt\">Please contact me.<\/a><\/p>\n<p>On the basis of a sound data-driven strategy, you can then take the next step and ideally start with <a href=\"\/analytics-research\/\" title=\"Analytics &amp; Research\">analytics &amp; research<\/a> and the practical <a href=\"https:\/\/thomasgerstmann.com\/en\/conversion-optimization\/\" title=\"Conversion optimization\">conversion optimization<\/a> of your online marketing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||127px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">What <strong>customers and colleagues<\/strong> say <\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#303f49 0%|#001d27 100%&#8221; background_color_gradient_start=&#8221;#303f49&#8243; background_color_gradient_end=&#8221;#001d27&#8243; min_height=&#8221;505px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_slider show_pagination=&#8221;off&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#ffffff&#8221; dot_nav_custom_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#ffffff&#8221; body_text_color=&#8221;#ffffff&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; text_orientation=&#8221;left&#8221; min_height=&#8221;468px&#8221; custom_margin=&#8221;2px||-2px|||&#8221; custom_padding=&#8221;0px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slide alignment=&#8221;bottom&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;light&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>&#8220;Thomas and I have worked together conceptually on several budgets. I was always impressed by his honest, analytical approach and, above all, his empathy for users and their needs. Unlike so many analysts, he knows how to put figures and human behavior into the right and, above all, verifiable context. I can therefore highly recommend Thomas, especially for complex projects in the ecommerce environment, and would be happy to work with him again at any time.&#8221;<\/em><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: bold;\">Alexander S. Mai<br \/><\/span>Client Partner<br \/> Publicis Sapient<\/p>\n<p>[\/et_pb_slide][et_pb_slide alignment=&#8221;bottom&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;light&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>&#8220;Thomas has helped us a lot with his experience and his fast and transparent way of working&#8221;<\/em><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: bold;\">Design-Bestseller.de (Mathes Design GmbH)<\/span><\/p>\n<p style=\"font-size:60%; line-height:140%; text-align: center;\"><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><br \/>\n<i>(Google My Business)<\/i><\/p>\n<p>[\/et_pb_slide][et_pb_slide alignment=&#8221;bottom&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;light&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>&#8220;Thomas and I have been working together for some time as freelance consultants for various e-commerce companies. It is structured, communicates well and transparently and provides excellent support for user-centered decisions by incorporating the right data.&#8221;<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: bold;\">Dr. rer. nat. Anna Lea Dyckhoff<\/span><br \/> dyvelop<\/p>\n<p style=\"font-size:60%; line-height:140%; text-align: center;\"><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><i class=\"fas fa-star\"><\/i><br \/>\n<i>(Google My Business)<\/i><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#303f49 0%|#001d27 100%&#8221; background_color_gradient_start=&#8221;#303f49&#8243; background_color_gradient_end=&#8221;#001d27&#8243; custom_padding=&#8221;96px||31px|||&#8221; background_color_gradient_stops_tablet=&#8221;#303f49 0%|#001d27 100%&#8221; background_color_gradient_stops_phone=&#8221;#303f49 0%|#001d27 100%&#8221; global_module=&#8221;787&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;extraBorder&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;380px&#8221; custom_padding=&#8221;2px||65px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-20px||29px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Sounds interesting? <strong><br \/>I am looking forward to hearing from you.<\/strong> Please contact me.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||-12px|||&#8221; custom_padding=&#8221;||9px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Thomas Gerstmann<br \/>Datadriven Marketing<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.1&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-24px||12px|||&#8221; custom_padding=&#8221;15px||5px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a data-clicktracking=\"tel\" href=\"tel:004924189439009\"><i class=\"fa fa-phone\" aria-hidden=\"true\"><\/i>  +49 241 89439009<\/a><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/thomasgerstmann.com\/en\/book-an-appointment-online\/?1&#8243; button_text=&#8221;Book an appointment&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;terminvereinbaren&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;&#xe06b;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; button_rel=&#8221;off|off|off|off|off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-5px||35px||false|false&#8221; custom_padding=&#8221;10px|20px|10px|40px|false|false&#8221; custom_css_main_element=&#8221;padding-left:40px !important; padding-right:20px !important; text-align:center;&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;2px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-13px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"firstInSection\" style=\"text-align: left;\"><i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>  <a data-clicktracking=\"mailto\" href=\"mailto:mail@thomasgerstmann.de?subject=Mail%20von%20thomasgerstmann.com&amp;body=Hallo%20Herr%20Gerstmann%2C%0A%0AIch%20w%C3%BCrde%20mit%20Ihnen%20gerne%20sprechen%20%C3%BCber%3A%20(Beschreiben%20Sie%20hier%20kurz%20Ihr%20Anliegen)%0A%0ABitte%20melden%20Sie%20sich%20per%20E-Mail%20bei%20mir.%0A%0AP.S.%20Ich%20bin%20folgenderma%C3%9Fen%20auf%20Sie%20aufmerksam%20geworden%3A%20(wenige%20Stichworte%20-%20vielen%20Dank!)%20%0A%0AMit%20besten%20Gr%C3%BC%C3%9Fen%0A\">mail@thomasgerstmann.de<\/a><\/p>\n<p><i class=\"fa fa-map-marker\" aria-hidden=\"true\"><\/i>   <a target=\"_blank\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" data-clicktracking=\"address\" rel=\"noopener noreferrer\">digitalHUB Aachen<\/a><br \/>\n<a target=\"_blank\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" data-clicktracking=\"address\" rel=\"noopener noreferrer\">J\u00fclicher Stra\u00dfe 72a<\/a><br \/>\n<a target=\"_blank\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" data-clicktracking=\"address\" rel=\"noopener noreferrer\">52070 Aachen, GERMANY<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-13px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<a class=\"socialmediaIcon\" href=\"https:\/\/www.linkedin.com\/in\/thomasgerstmann\/\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social linkedin\" class=\"fab fa-linkedin-in\"><\/i><\/a>   <a class=\"socialmediaIcon\" href=\"https:\/\/www.xing.com\/profile\/Thomas_Gerstmann2\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social xing\" class=\"fab fa-xing\"><\/i><\/a>   <a class=\"socialmediaIcon\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social googlebusiness\" class=\"fab fa-google\"><\/i><\/a>   <a class=\"socialmediaIcon\" href=\"https:\/\/www.twitter.com\/thomasgerstmann\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social twitter\" class=\"fab fa-twitter\"><\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;newsletter&#8221; _builder_version=&#8221;4.5.1&#8243; background_color=&#8221;#303f49&#8243; custom_padding=&#8221;82px||13px|||&#8221; global_module=&#8221;834&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-29px|auto|74px|auto||&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; z_index=&#8221;999&#8243; custom_margin=&#8221;-25px||-74px|||&#8221; custom_padding=&#8221;||0px|||&#8221; header_3_font_tablet=&#8221;&#8221; header_3_font_phone=&#8221;&#8221; header_3_font_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">free <strong>UX optimization tips<\/strong> and news for your online presences by mail<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; z_index=&#8221;998&#8243; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; max_width=&#8221;700px&#8221; custom_margin=&#8221;-35px|auto|-30px|auto|false|false&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_3\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_3 .et_bloom_form_content { background-color: #303f49 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_container .et_bloom_form_header { background-color: #303f49 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content button { background-color: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content .et_bloom_fields i { color: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content button { background-color: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_3 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_3 .et_bloom_form_container h2 strong { font-family: \"Arial\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_3 .et_bloom_form_container p, .et_bloom .et_bloom_optin_3 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_3 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_3 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_3 .et_bloom_form_container form button span { font-family: \"Arial\", Helvetica, Arial, Lucida, sans-serif; } <\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  et_bloom_rounded et_bloom_form_text_dark et_bloom_form_bottom et_bloom_inline_1_field\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header et_bloom_header_text_dark\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_1_field et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"IHRE MAILADRESSE\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_3\" data-service=\"activecampaign\" data-list_id=\"1\" data-page_id=\"6350\" data-account=\"thomasgerstmann\" data-ip_address=\"false\" class=\"et_bloom_submit_subscription\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_light\">JETZT ANMELDEN<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">Sie haben sich erfolgreich f\u00fcr die Optimierungs-Tipps und News angemeldet! Sie haben soeben eine Mail erhalten. Bitte klicken Sie in dieser Mail noch einmal auf \"Best\u00e4tigen\" bzw. \"Confirm\"<\/h2>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.3em&#8221; z_index=&#8221;999&#8243; custom_margin=&#8221;-55px||2px|||&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Your data will not be disclosed to third parties. More about this in the <a href=\"https:\/\/thomasgerstmann.com\/en\/imprint-privacy\/\" data-clicktracking=\"deeplink\">privacy policy<\/a>. Of course, you can unsubscribe at any time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;aboutme&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;-19px||||false|false&#8221; custom_padding=&#8221;60px||4px||false|false&#8221; global_module=&#8221;782&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-4px|auto||auto||&#8221; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;||-6px|||&#8221; custom_padding=&#8221;0px|||||&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About me<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-4px|auto||auto||&#8221; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2019\/12\/Thomas-Gerstmann-Quadrat-1000px-300&#215;300.jpg&#8221; alt=&#8221;Thomas Gerstmann &#8211; Conversion Optimization &amp; Data Analytics&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;-100px||-115px||false|false&#8221; custom_css_main_element=&#8221;height:200px;||width:200px;&#8221; border_radii=&#8221;on|150px|150px|150px|150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2019\/12\/Thomas-Gerstmann-Quadrat-1000px-300&#215;300.jpg&#8221; alt=&#8221;Thomas Gerstmann &#8211; Conversion Optimization &amp; Data Analytics&#8221; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;17px||||false|false&#8221; custom_css_main_element=&#8221;height:200px;||width:200px;&#8221; border_radii=&#8221;on|150px|150px|150px|150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.4&#8243; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;60%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;3px|||||&#8221; custom_padding=&#8221;14px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Since the early days of the Internet in 1996, I have been helping organizations optimize their online presences. I now have a wide range of skills for <strong>datadriven conversion &amp; UX optimization<\/strong>.<\/span><\/p>\n<p>With my photographic portrait of todays society <a href=\"http:\/\/objektivaufunendlich.de\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Objektiv auf unendlich&#8221;<\/a> I am a <a href=\"https:\/\/bbk-aachen.de\/author\/thomas-gerstmann\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" at>member of the artists organization &#8220;Berufsverband Bildender K\u00fcnstler&#8221;<\/a> and<span> on <\/span><a href=\"https:\/\/instagram.com\/objektivaufunendlich\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<\/p>\n<p>I am also involved in the<span> <\/span><a href=\"https:\/\/www.aachen.digital\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">digitalHUB Aachen e.V..<\/a> I also organize the <a href=\"https:\/\/www.meetup.com\/de-DE\/Aachen-Data-AI-Meetup\/\" rel=\"nofollow noopener noreferrer\" data-clicktracking=\"externallink\" target=\"_blank\">Data &amp; AI Meetup Aachen<\/a> and co-founded the <a href=\"http:\/\/www.plattform.ac\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">Plattform Aachen e.V.<\/a> association.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2019\/12\/Thomas-Gerstmann-Quadrat-1000px-300&#215;300.jpg&#8221; alt=&#8221;Thomas Gerstmann &#8211; Conversion Optimization &amp; Data Analytics&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;17px||||false|false&#8221; custom_css_main_element=&#8221;height:200px;||width:200px;&#8221; border_radii=&#8221;on|150px|150px|150px|150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2020\/04\/digitalHUB-Aachen-wir-sind-dabei-150px.png&#8221; alt=&#8221;I support the digitalHUB Aachen with conversion optimization&#8221; url=&#8221;https:\/\/aachen.digital&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Member of digitalHUB Aachen<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2020\/04\/we-design-network-150px.png&#8221; alt=&#8221;Member of the We Design Network as an expert for data analytics &amp; conversion optimization&#8221; url=&#8221;http:\/\/www.wedesign-network.de\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; 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alt=&#8221;I support the digitalHUB Aachen with conversion optimization&#8221; url=&#8221;https:\/\/aachen.digital&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|60%|||false|false&#8221; custom_margin_phone=&#8221;|auto|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Member of digitalHUB Aachen<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2020\/04\/we-design-network-150px.png&#8221; alt=&#8221;Member of the We Design Network as an expert for data analytics &amp; conversion optimization&#8221; url=&#8221;http:\/\/www.wedesign-network.de\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|60%|||false|false&#8221; 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