{"id":5106,"date":"2020-06-07T02:49:19","date_gmt":"2020-06-07T00:49:19","guid":{"rendered":"https:\/\/thomasgerstmann.de\/google-analytics-test-basic-check-check-120-criteria-now\/"},"modified":"2024-06-30T21:48:24","modified_gmt":"2024-06-30T19:48:24","slug":"google-analytics-test-basic-check-check-120-criteria-now","status":"publish","type":"page","link":"https:\/\/thomasgerstmann.com\/en\/google-analytics-test-basic-check-check-120-criteria-now\/","title":{"rendered":"Google Analytics Test &amp; Basic Check: Check 120+ criteria now"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; module_id=&#8221;Conversion optimization&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#303f49 0%|#000d17 100%&#8221; background_color_gradient_start=&#8221;#303f49&#8243; background_color_gradient_end=&#8221;#000d17&#8243; custom_padding=&#8221;100px|0px|17px|0px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221; link_option_url=&#8221;#datengetriebene-entscheidungen-etablieren&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-99px|auto||auto||&#8221; custom_padding=&#8221;21px||65px|||&#8221; hover_transition_duration=&#8221;0ms&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_id=&#8221;Datengetriebene-Strategie&#8221; module_class=&#8221;anchorlink&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;Oswald||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;48px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Oswald|||on|||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;43px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; custom_margin=&#8221;22px||-56px|||&#8221; custom_padding=&#8221;0px||45px|||&#8221; hover_transition_duration=&#8221;0ms&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; inline_fonts=&#8221;Oswald&#8221; global_colors_info=&#8221;{}&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243; header_font_size_phone=&#8221;32px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;48px&#8221; custom_margin_tablet=&#8221;22px||-56px|||&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Putting web analytics through its paces.<br \/>With my <strong>Web Analytics Test &amp; Basic Check<\/strong>.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;rgba(255,255,255,0.8)&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; custom_margin=&#8221;-3px||27px|||&#8221; custom_padding=&#8221;17px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">I don&#8217;t just make sure that your web analytics tool is measuring correctly.  <br \/>But also, and above all, that the right thing is measured.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#datengetriebene-entscheidungen-etablieren&#8221; button_text=&#8221;Learn more&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;&#x22;||divi||400&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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}\n\t\t<\/style>\n\n\t\t<div class=\"wpls-wrap wpls-logo-showcase-slider-wrp wpls-logo-clearfix wpls-design-1 \" data-conf=\"{&quot;slides_column&quot;:&quot;5&quot;,&quot;slides_scroll&quot;:&quot;3&quot;,&quot;dots&quot;:&quot;false&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;autoplay&quot;:&quot;false&quot;,&quot;autoplay_interval&quot;:3000,&quot;loop&quot;:&quot;true&quot;,&quot;rtl&quot;:&quot;false&quot;,&quot;speed&quot;:800,&quot;center_mode&quot;:&quot;false&quot;,&quot;lazyload&quot;:&quot;progressive&quot;}\">\n\t\t\t<div class=\"wpls-logo-showcase logo_showcase wpls-logo-slider  sliderimage_hide_border wpls-dots-false\" id=\"wpls-logo-showcase-slider-1\" >\n\t\t\t\t<div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/04\/ergo.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"ERGO Group AG\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/05\/design-bestseller.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"DESIGN BESTSELLER\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/05\/racing-dynamics.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"RACING DYNAMICS - Tuning f\u00fcr BMW Group Automobile\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/04\/kosmetikfuchs-300x115.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"Kosmetikfuchs\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/04\/OpenProject-300x111.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"OpenProject - Open source project management software\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/04\/tattoomed-300x93.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"TATTOOMED\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2022\/04\/bemer-group-300x94.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"BEMER Group\" \/>\n\t\t\t<\/div>\n\t<\/div><div class=\"wpls-logo-cnt\">\n\t<div class=\"wpls-fix-box\">\n\t\t\t\t<img decoding=\"async\" class=\"wp-post-image\" data-lazy=\"https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2025\/06\/databyte-300x78.gif\"  src=\"https:\/\/thomasgerstmann.com\/wp-content\/plugins\/wp-logo-showcase-responsive-slider-slider\/assets\/images\/spacer.gif\" alt=\"databyte GmbH\" \/>\n\t\t\t<\/div>\n\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;data-driven-decisions-establish&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;45px||102px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;19px||22px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243; header_2_font_size_phone=&#8221;30px&#8221;]<\/p>\n<h2 style=\"text-align: left;\">The basis for any improvements is to know your own status quo.<\/h2>\n<p>Sure, you can integrate Google Analytics quickly and easily into a website. But really using the possibilities of web analytics tools is not possible without work.<\/p>\n<p>Anyone who has ever worked with Google Analytics or other tools knows that there are <strong>almost endless possibilities<\/strong> for gaining insights from the data of your own online activities.<\/p>\n<p>But if you really want to benefit from your data, you need to align your<strong> analytics tool with your own goals<\/strong> and set it up <strong>in accordance with applicable data protection laws<\/strong>. There are numerous configurations that are often not adjusted. Numerous <strong>tips and tricks are not used<\/strong>, even though they would be easy to implement.<\/p>\n<p>In fact, I have seen few web analytics tool setups that were in anything close to good condition before my extensive optimizations.<\/p>\n<p>So if you are looking for someone who is familiar with testing, evaluating and improving your analytics configuration, feel free to contact me.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2020\/01\/google-analytics-qualified-individual.gif&#8221; alt=&#8221;Google Analytics Qualified Individual&#8221; title_text=&#8221;Google Analytics Qualified Individual&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;how-I-can-help&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#ebf3f4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;19px||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size=&#8221;30px&#8221; sticky_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221;]<\/p>\n<h2 style=\"text-align: left;\">I can put your web analytics tool through its paces and optimize it<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||32px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Know company goals, align online target measurement with them  <\/strong><\/p>\n<p>The basis of all analytical findings is that we know and record a direction. We will clarify this together.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||31px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Extensive experience from numerous Google Analytics tests<\/strong><\/p>\n<p>From experience and daily work, I know exactly which tricks to use for you.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>From setup to data protection, basics and advanced settings to integration with other tools<\/strong><\/p>\n<p>Settings that are easy to adjust are optimized directly. We collect more extensive topics and discuss the next steps.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;69px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Would you prefer to take a look at it yourself first?<\/strong> Get an overview of all aspects of a Google Analytics test or carry it out yourself? <a href=\"https:\/\/thomasgerstmann.com\/umfangreichste-google-analytics-checkliste-int\/\" title=\"Most comprehensive Google Analytics checklist\">Feel free to download my current and comprehensive Google Analytics checklist<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#303f49 0%|#001d27 100%&#8221; background_color_gradient_start=&#8221;#303f49&#8243; background_color_gradient_end=&#8221;#001d27&#8243; custom_padding=&#8221;96px||31px|||&#8221; background_color_gradient_stops_tablet=&#8221;#303f49 0%|#001d27 100%&#8221; background_color_gradient_stops_phone=&#8221;#303f49 0%|#001d27 100%&#8221; global_module=&#8221;787&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;extraBorder&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;380px&#8221; custom_padding=&#8221;2px||65px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-20px||29px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Sounds interesting? <strong><br \/>I am looking forward to hearing from you.<\/strong> Please contact me.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||-12px|||&#8221; custom_padding=&#8221;||9px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Thomas Gerstmann<br \/>Datadriven Marketing<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.1&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-24px||12px|||&#8221; custom_padding=&#8221;15px||5px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a data-clicktracking=\"tel\" href=\"tel:004924189439009\"><i class=\"fa fa-phone\" aria-hidden=\"true\"><\/i>  +49 241 89439009<\/a><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/thomasgerstmann.com\/en\/book-an-appointment-online\/?1&#8243; button_text=&#8221;Book an appointment&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;terminvereinbaren&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;&#xe06b;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; button_rel=&#8221;off|off|off|off|off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-5px||35px||false|false&#8221; custom_padding=&#8221;10px|20px|10px|40px|false|false&#8221; custom_css_main_element=&#8221;padding-left:40px !important; padding-right:20px !important; text-align:center;&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;2px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-13px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"firstInSection\" style=\"text-align: left;\"><i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>  <a data-clicktracking=\"mailto\" href=\"mailto:mail@thomasgerstmann.de?subject=Mail%20von%20thomasgerstmann.com&amp;body=Hallo%20Herr%20Gerstmann%2C%0A%0AIch%20w%C3%BCrde%20mit%20Ihnen%20gerne%20sprechen%20%C3%BCber%3A%20(Beschreiben%20Sie%20hier%20kurz%20Ihr%20Anliegen)%0A%0ABitte%20melden%20Sie%20sich%20per%20E-Mail%20bei%20mir.%0A%0AP.S.%20Ich%20bin%20folgenderma%C3%9Fen%20auf%20Sie%20aufmerksam%20geworden%3A%20(wenige%20Stichworte%20-%20vielen%20Dank!)%20%0A%0AMit%20besten%20Gr%C3%BC%C3%9Fen%0A\">mail@thomasgerstmann.de<\/a><\/p>\n<p><i class=\"fa fa-map-marker\" aria-hidden=\"true\"><\/i>   <a target=\"_blank\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" data-clicktracking=\"address\" rel=\"noopener noreferrer\">digitalHUB Aachen<\/a><br \/>\n<a target=\"_blank\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" data-clicktracking=\"address\" rel=\"noopener noreferrer\">J\u00fclicher Stra\u00dfe 72a<\/a><br \/>\n<a target=\"_blank\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" data-clicktracking=\"address\" rel=\"noopener noreferrer\">52070 Aachen, GERMANY<\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-13px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<a class=\"socialmediaIcon\" href=\"https:\/\/www.linkedin.com\/in\/thomasgerstmann\/\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social linkedin\" class=\"fab fa-linkedin-in\"><\/i><\/a>   <a class=\"socialmediaIcon\" href=\"https:\/\/www.xing.com\/profile\/Thomas_Gerstmann2\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social xing\" class=\"fab fa-xing\"><\/i><\/a>   <a class=\"socialmediaIcon\" href=\"https:\/\/maps.google.com\/maps?cid=8484478744215606558\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social googlebusiness\" class=\"fab fa-google\"><\/i><\/a>   <a class=\"socialmediaIcon\" href=\"https:\/\/www.twitter.com\/thomasgerstmann\" target=\"_blank\" data-clicktracking=\"social\" rel=\"noopener noreferrer\"><i data-clicktracking=\"social twitter\" class=\"fab fa-twitter\"><\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;newsletter&#8221; _builder_version=&#8221;4.5.1&#8243; background_color=&#8221;#303f49&#8243; custom_padding=&#8221;82px||13px|||&#8221; global_module=&#8221;834&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-29px|auto|74px|auto||&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; z_index=&#8221;999&#8243; custom_margin=&#8221;-25px||-74px|||&#8221; custom_padding=&#8221;||0px|||&#8221; header_3_font_tablet=&#8221;&#8221; header_3_font_phone=&#8221;&#8221; header_3_font_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">free <strong>UX optimization tips<\/strong> and news for your online presences by mail<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; z_index=&#8221;998&#8243; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; max_width=&#8221;700px&#8221; custom_margin=&#8221;-35px|auto|-30px|auto|false|false&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_3\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_3 .et_bloom_form_content { background-color: #303f49 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_container .et_bloom_form_header { background-color: #303f49 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content button { background-color: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content .et_bloom_fields i { color: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_content button { background-color: #00b0c4 !important; } .et_bloom .et_bloom_optin_3 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_3 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_3 .et_bloom_form_container h2 strong { font-family: \"Arial\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_3 .et_bloom_form_container p, .et_bloom .et_bloom_optin_3 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_3 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_3 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_3 .et_bloom_form_container form button span { font-family: \"Arial\", Helvetica, Arial, Lucida, sans-serif; } <\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  et_bloom_rounded et_bloom_form_text_dark et_bloom_form_bottom et_bloom_inline_1_field\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header et_bloom_header_text_dark\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_1_field et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"IHRE MAILADRESSE\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_3\" data-service=\"activecampaign\" data-list_id=\"1\" data-page_id=\"6350\" data-account=\"thomasgerstmann\" data-ip_address=\"false\" class=\"et_bloom_submit_subscription\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_light\">JETZT ANMELDEN<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">Sie haben sich erfolgreich f\u00fcr die Optimierungs-Tipps und News angemeldet! Sie haben soeben eine Mail erhalten. Bitte klicken Sie in dieser Mail noch einmal auf \"Best\u00e4tigen\" bzw. \"Confirm\"<\/h2>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.3em&#8221; z_index=&#8221;999&#8243; custom_margin=&#8221;-55px||2px|||&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Your data will not be disclosed to third parties. More about this in the <a href=\"https:\/\/thomasgerstmann.com\/en\/imprint-privacy\/\" data-clicktracking=\"deeplink\">privacy policy<\/a>. Of course, you can unsubscribe at any time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;aboutme&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;-19px||||false|false&#8221; custom_padding=&#8221;60px||4px||false|false&#8221; global_module=&#8221;782&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-4px|auto||auto||&#8221; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;||-6px|||&#8221; custom_padding=&#8221;0px|||||&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About me<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-4px|auto||auto||&#8221; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2019\/12\/Thomas-Gerstmann-Quadrat-1000px-300&#215;300.jpg&#8221; alt=&#8221;Thomas Gerstmann &#8211; Conversion Optimization &amp; Data Analytics&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;-100px||-115px||false|false&#8221; custom_css_main_element=&#8221;height:200px;||width:200px;&#8221; border_radii=&#8221;on|150px|150px|150px|150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2019\/12\/Thomas-Gerstmann-Quadrat-1000px-300&#215;300.jpg&#8221; alt=&#8221;Thomas Gerstmann &#8211; Conversion Optimization &amp; Data Analytics&#8221; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;17px||||false|false&#8221; custom_css_main_element=&#8221;height:200px;||width:200px;&#8221; border_radii=&#8221;on|150px|150px|150px|150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.4&#8243; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;60%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;3px|||||&#8221; custom_padding=&#8221;14px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Since the early days of the Internet in 1996, I have been helping organizations optimize their online presences. I now have a wide range of skills for <strong>datadriven conversion &amp; UX optimization<\/strong>.<\/span><\/p>\n<p>With my photographic portrait of todays society <a href=\"http:\/\/objektivaufunendlich.de\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Objektiv auf unendlich&#8221;<\/a> I am a <a href=\"https:\/\/bbk-aachen.de\/author\/thomas-gerstmann\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\" at>member of the artists organization &#8220;Berufsverband Bildender K\u00fcnstler&#8221;<\/a> and<span> on <\/span><a href=\"https:\/\/instagram.com\/objektivaufunendlich\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<\/p>\n<p>I am also involved in the<span> <\/span><a href=\"https:\/\/www.aachen.digital\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">digitalHUB Aachen e.V..<\/a> I also organize the <a href=\"https:\/\/www.meetup.com\/de-DE\/Aachen-Data-AI-Meetup\/\" rel=\"nofollow noopener noreferrer\" data-clicktracking=\"externallink\" target=\"_blank\">Data &amp; AI Meetup Aachen<\/a> and co-founded the <a href=\"http:\/\/www.plattform.ac\/\" data-clicktracking=\"externallink\" target=\"_blank\" rel=\"noopener noreferrer\">Plattform Aachen e.V.<\/a> association.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2019\/12\/Thomas-Gerstmann-Quadrat-1000px-300&#215;300.jpg&#8221; alt=&#8221;Thomas Gerstmann &#8211; Conversion Optimization &amp; Data Analytics&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.4&#8243; custom_margin=&#8221;17px||||false|false&#8221; custom_css_main_element=&#8221;height:200px;||width:200px;&#8221; border_radii=&#8221;on|150px|150px|150px|150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2020\/04\/digitalHUB-Aachen-wir-sind-dabei-150px.png&#8221; alt=&#8221;I support the digitalHUB Aachen with conversion optimization&#8221; url=&#8221;https:\/\/aachen.digital&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Member of digitalHUB Aachen<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/thomasgerstmann.com\/wp-content\/uploads\/2020\/04\/we-design-network-150px.png&#8221; alt=&#8221;Member of the We Design Network as an expert for data analytics &amp; conversion optimization&#8221; url=&#8221;http:\/\/www.wedesign-network.de\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; 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