To get an overview of your Customer Journey is a widely accepted approach. It orchestrates all efforts of an organization out of a customer centric perspective. Which is very good. But far less people know, how to measure this effectively and holistically. Welcome to Customer Journey Analytics. And no, this article's not about a software tool, like so many others, but about the systematic approach how to improve quality of all your customers communication in a measurable way.DAS EIGENTLICHE...
Why do so many organizations struggle with their Experimentation Culture? And how can we...
Poor data quality is a silent killer for many websites. Misleading data analytics...
Heute, am 14. November 2024, hatte ich die Gelegenheit, als Gastdozent an der FH Aachen zum Thema "Customer Experience" zu Gast zu sein. Gemeinsam mit Sebastian Krämer von rose, hatte ich die Gelegenheit, meine Gedanken und Erfahrungen zum Thema "Customer Insights...
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and...
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS. They invited me to join their "track day" at Circuit Zolder. They are indeed my longest-standing client, as we work together now for almost 20 years! This time, I got a next chance...
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can...
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...
Let's work together to fight hunger around the world! My name is Thomas, and I am joining the fight to reach zero hunger. Because it's just so sad, that still in 2024, despite our technological possibilities, people still starve. Today, I'm defining my roadmap for the...
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at...
Right now I'm starting into a new project: To help fighting global hunger. This is a post about my motivation and my "Why?". My very first post on this topic can be found here.Why Am I Concerned with the Issue of Zero Hunger?Well, global hunger affects us all. The...
In this blogpost, it is all about reaching zero hunger. Worldwide hunger is one of humanities biggest issues and I cannot sit and watch one more second. Let’s dive into my new project!
