Thomas Gerstmanns Blog
Understanding users & data to better achieve goals online. With data analytics, UX & experimentation. With my tested and proven process. My goal? #zerohunger.
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Customer Journey Analysis – The 5 Steps of Understanding User Behavior
To get an overview of your Customer Journey is a widely accepted approach. It orchestrates all efforts of an organization out of a customer centric perspective. Which is very good. But far less people know, how to measure this effectively and holistically. Welcome to Customer Journey Analytics. And no, this article's not about a software tool, like so many others, but about the systematic approach how to improve quality of all your customers communication in a measurable way.DAS EIGENTLICHE...
Blog Categories
Datadriven Marketing
Understanding your users & data to reach your goals online. With data analytics, UX & experimentation.
Zero Hunger
Worldwide hunger is one of humanities biggest issues. I don’t want to sit and watch one more second.
The 5 Experimentation Culture Gaps of Death
Why do so many organizations struggle with their Experimentation Culture? And how can we win the experimentation and continuous improvement game? Establising a Culture of...
The Keys To Web Analytics Data Quality – Get Your Consent Management Right
Poor data quality is a silent killer for many websites. Misleading data analytics undermines every decision-making. One of the first steps often is to improve consent management....
“Customer Insights with Data Analytics” – My day as guest lecturer at FH Aachen (November 14, 2024)
Today, on November 14, 2024, I had the opportunity to be a guest lecturer at the FH Aachen on the topic of "Customer Experience". Together with Sebastian Krämer from rose, I had...
How to get Web Analytics right – Part 2 – Strategy, Goals and KPI
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often...
“Track Day” at Circuit Zolder with my client RACING DYNAMICS
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS. They invited me to join their "track day" at Circuit Zolder. They are indeed my...
How to get Web Analytics right – Part 1 – 3 Fatal Flaws in Your Digital Analytics Setup
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital...
6 SUPER-EASY Website Testing Methods For Everybody
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work...
Continuous Improvement – A Proven 5-Step-Process
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential...
My Roadmap To Fight Hunger: The Next 6 Steps
Let's work together to fight hunger around the world! My name is Thomas, and I am joining the fight to reach zero hunger. Because it's just so sad, that still in 2024, despite...
Like a website relaunch, but awesome: Continuous Improvement
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated...