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How to get Web Analytics right – Part 1 – 3 Fatal Flaws in Your Digital Analytics Setup
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can...
6 SUPER-EASY Website Testing Methods For Everybody
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...
Continuous Improvement – A Proven 5-Step-Process
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...
My Roadmap To Fight Hunger: The Next 6 Steps
Let's work together to fight hunger around the world! My name is Thomas, and I am joining the fight to reach zero hunger. Because it's just so sad, that still in 2024, despite our technological possibilities, people still starve. Today, I'm defining my roadmap for the...
Like a website relaunch, but awesome: Continuous Improvement
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at...
Reaching Zero Hunger: My “WHY?”
Right now I'm starting into a new project: To help fighting global hunger. This is a post about my motivation and my "Why?". My very first post on this topic can be found here.Why Am I Concerned with the Issue of Zero Hunger?Well, global hunger affects us all. The...