Thomas Gerstmann – Analyst. Founder. Speaker. Artist.
20+ years bridging data strategy, analytics and human creativity. Founder of darive. Photographer & artist as Tom Gerstmann.
New offer
darive – Marketing Analytics that ships outcomes
You have all the data – but still no clarity and direction? Let’s solve that. With a focused 14-day Clarity Analysis that cuts through the data fog – and shows precisely where to act next. Your team starts to ship 2-3 real outcomes every 90 days. With clear before/after proofs for your CFO.
The problem that medium-sized businesses face &
my solution
The problem that medium-sized businesses face
You as a CMO of a mid-sized company with 50-1.000 employees have the feeling that you’re not leveraging your marketing data as you could?
I.e. you don’t yet know enough about where your users fail & what they think.As a result, people don’t really trust your online marketing yet – they don’t buy it.
Many of my customers have already felt the same way. Together, we can improve that.
My solution
1. Find out – Where does your team stand really?
Fill the darive Benchmark Check – in only 5 minutes. Compare yourself to other mid-sized companies that work solid with their data.
2. What blocks your growth concretely?
We work out your best and fastest potentials – in a deep clarity analysis.
3. From data paralysis to momentum in 90 days
Empower your marketing team not only to inspire with data, but ship measurable outcomes on a monthly basis: Learn all that you need – establish the proven processes. With 1:1 sparring of our experts.
Your data-driven marketing holistically in focus
Data-Driven or UX? Both!
Data alone isn’t enough. Neither is UX optimization alone. What really makes a difference is a data strategy that drives the entire business—not just individual touchpoints. That is the core of darive—and what sets it apart from traditional CRO approaches.
Connected & scalable
I work together with a powerful network of experts:
SEO, SEA, A/B testing experts, software developers, B2B, psychology and branding experts, data scientists & engineers, UX designers, UX researchers, copywriters, etc.
Passionate & persistent
I have worked on these skills since the beginning of the Internet (1996).
And don’t stop until it gets really good.
Pragmatic & strong in communication
For quick success, unnecessary loops are always critically scrutinized – and cut.
I am proficient in communicating with higher management, contacts from departments, designers and programmers.
Structured & focused
My processes & structures for UX optimization have been tried and tested for years and are constantly being improved.
In this way, we always keep your central goals & added values in focus.
About me: Analyst. Founder. Speaker. Artist.
My name is Thomas Gerstmann — founder of darive, keynote speaker, and expert in data-driven marketing. Since late 2024, I’ve been traveling as a digital nomad with my family – a deliberate experiment that sharpens my perspective on people, data, and decision-making every day.
As an artist and photographer – under the name Tom Gerstmann – I document society and people with “objektiv auf unendlich” (set the cameras lens to “infinity”). To be both analyst and artist is for me not a contradiction, but two sides of the same mindset – looking closely, understanding connections, and taking action.
As a Christian, one issue is particularly close to my heart: global hunger and how we can work together to make a difference. Read more about this here in the blog.
What customers & colleagues say
“Thomas has helped us a lot with his experience and his fast and transparent way of working“
“I approached Thomas back in 2005 regarding the website relaunch of my automotive tuning brand RACING DYNAMICS. The result was a modern, digital communication tool with a classic design. Since then, Thomas has always provided me with strategic advice, so that we are currently working together on the relaunch of my website. What I like is his analytical and data-driven thinking, and the transformation of that knowledge into digital measures that work. I am happy to recommend Thomas for all those companies who want to better achieve their business goals online as well.”
What customers & colleagues say
“Really good cooperation with Thomas! Expertise A++! I can only recommend it to anyone who wants to optimize and expand their Data Driven Analytics!“
on Google My Business
“For me, Thomas Gerstmann is THE expert in data-driven UX optimization. I have been working with him for several years. His analytical and strategic approach delivers real value and practical benefits that can be immediately translated into results. If you want to make your online activities user-centric, you’ve come to the right place. Highly recommended!”
on Google My Business
“Thomas is for me one of the most creative designers and artists in the digital world – since 2001 he has been taking care of the digital appearance of my work in the German Football League as photographer and web designer – thank you Thomas – great cinema!!! ♥”
on Google My Business
Sounds interesting?
I am looking forward to hearing from you. Feel free to contact me.
Tools & Technologies
– The online marketing tech stack I use to generate your data-driven growth -.
Member of the
digitalHUB Aachen
Member of the
We Design Network
Startup Mentor at
PLUG AND PLAY Insurtech Munich