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Neueste Blogbeiträge
Customer Journey Analysis – The 5 Steps of Understanding User Behavior
To get an overview of your Customer Journey is a widely accepted approach. It orchestrates all efforts of an organization out of a customer centric perspective. Which is very good. But far less people know, how to measure this effectively and holistically. Welcome to...
The 5 Experimentation Culture Gaps of Death
Why do so many organizations struggle with their Experimentation Culture? And how can we win the experimentation and continuous improvement game? Establising a Culture of Experimentation that leverages all your potentials available, is so much bigger than just...
The Keys To Web Analytics Data Quality – Get Your Consent Management Right
Poor data quality is a silent killer for many websites. Misleading data analytics undermines every decision-making. One of the first steps often is to improve consent management. Consent management is not only about privacy and customer respect. It's also about...
Vortrag “Datengetriebene Entscheidungen” – Als Gastdozent an der FH Aachen (14. November 2024)
Heute, am 14. November 2024, hatte ich die Gelegenheit, als Gastdozent an der FH Aachen zum Thema "Customer Experience" zu Gast zu sein. Gemeinsam mit Sebastian Krämer von rose, hatte ich die Gelegenheit, meine Gedanken und Erfahrungen zum Thema "Customer Insights...
How to get Web Analytics right – Part 2 – Strategy, Goals and KPI
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and...
“Track Day” at Circuit Zolder with my client RACING DYNAMICS
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS. They invited me to join their "track day" at Circuit Zolder. They are indeed my longest-standing client, as we work together now for almost 20 years! This time, I got a next chance...