I support you as a data analyst. With data analytics & user research .

understand your customers and the competition with data analytics and user research. To take better action.

Based on the analysis of your data and the research of your customers needs, you can better understand your current situation in order to derive more useful activities.

With my many years of experience as a data analyst, I am happy to support you in gaining valuable insights from your data. I am happy to make my processes and tools, which have been established and continuously developed in many projects, available to you. For improved and datadriven decision-making in your organization. I apply advanced analytical methods from data science, mathematical statistics anduser research.

Data Analytics:
Examine and understand your data in depth

Together we will gain an overview of your entire data landscape.

As a data analyst, I can link data sources and create comprehensive analyses.

In this way, deeper insights can be gained in order to act better on the basis of data and facts, and react.

Datadriven marketing: increasing the return on investment (ROI) of your marketing measures

By analyzing your marketing activities together, we determine which ones are more profitable than others.

Detailed analyses of individual activities and traffic channels can be used to identify optimization potentials for better management of your advertising budgets.

Customer journey tracking: Systematically improving customer relationships

I support you to make your most important contact points measurable and thus enable a sustainable and targeted improvement of your customer approach.

Multichannel analytics & attribution modelling: coordinating and optimizing marketing channels

With the help of multichannel tracking and attribution modeling, the true significance of individual channels can be better understood. I help you to better target your campaigns.

Competitive analytics: using available data about your competitors

I use a wide range of publicly available sources to understand your position in the market and the current strengths and weaknesses of your competitors as part of a competitor analysis.

This allows you to manage your measures appropriately and build up your digital presence precisely in order to gain a decisive advantage in customer acquisition.

Data Science: Harnessing the groundbreaking benefits and power of Artificial Intelligence & Predictive Analytics

Thanks to my advanced training as a data scientist, I can also analyze your data using advanced data science methods to uncover competitive advantages.