Putting web analytics through its paces.
With my Web Analytics Test & Basic Check.
I don’t just make sure that your web analytics tool is measuring correctly.
But also, and above all, that the right thing is measured.
The basis for any improvements is to know your own status quo.
Sure, you can integrate Google Analytics quickly and easily into a website. But really using the possibilities of web analytics tools is not possible without work.
Anyone who has ever worked with Google Analytics or other tools knows that there are almost endless possibilities for gaining insights from the data of your own online activities.
But if you really want to benefit from your data, you need to align your analytics tool with your own goals and set it up in accordance with applicable data protection laws. There are numerous configurations that are often not adjusted. Numerous tips and tricks are not used, even though they would be easy to implement.
In fact, I have seen few web analytics tool setups that were in anything close to good condition before my extensive optimizations.
So if you are looking for someone who is familiar with testing, evaluating and improving your analytics configuration, feel free to contact me.
I can put your web analytics tool through its paces and optimize it
Know company goals, align online target measurement with them
The basis of all analytical findings is that we know and record a direction. We will clarify this together.
Extensive experience from numerous Google Analytics tests
From experience and daily work, I know exactly which tricks to use for you.
From setup to data protection, basics and advanced settings to integration with other tools
Settings that are easy to adjust are optimized directly. We collect more extensive topics and discuss the next steps.
Would you prefer to take a look at it yourself first? Get an overview of all aspects of a Google Analytics test or carry it out yourself? Feel free to download my current and comprehensive Google Analytics checklist.
Sounds interesting?
I am looking forward to hearing from you. Please contact me.
Thomas Gerstmann
Datadriven Marketing
About me
Since the early days of the Internet in 1996, I have been helping organizations optimize their online presences. I now have a wide range of skills for datadriven conversion & UX optimization.
With my photographic portrait of todays society “Objektiv auf unendlich” I am a member of the artists organization “Berufsverband Bildender Künstler” and on Instagram.
I am also involved in the digitalHUB Aachen e.V.. I also organize the Data & AI Meetup Aachen and co-founded the Plattform Aachen e.V. association.
Member of digitalHUB Aachen
Member of the We Design Network
Startup mentor at PLUG AND PLAY
Member of digitalHUB Aachen
Member of the We Design Network
Startup mentor at PLUG AND PLAY