A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and relevant KPIs, data analysis can quickly become overwhelming or even useless. The result? Organizations may collect vast amounts of data, but the information does not lead to the desired insights or actions. But what would it look like...
Today, on November 14, 2024, I had the opportunity to be a guest lecturer at the FH Aachen on the topic of "Customer Experience". Together with Sebastian Krämer from rose, I had the opportunity to share and discuss my thoughts and experiences on the topic of "Customer Insights & Datadriven Decisions with Data Analytics" with the students. And I also took a few things away from the day for myself.The event took place in Faculty 05 Electrical Engineering and Information Technology. The...
A well-founded strategy for web analytics data analysis is key to an organizations...
This weekend – on 28 September 2024 – I had the pleasure of joining RACING DYNAMICS....
A well-founded strategy for web analytics data analysis is key to an organizations long-term success and thriving. Yet, the importance of a clear strategic direction is often underestimated. Without a precise definition of business goals, target audiences, and...
During the last years I had the chance to see – and setup/maintain – many Digital Analytics setups under the hood. Here are my top 3 fatal flaws that I have seen in many Digital Analytics setups. In times of digitization, AI and data-driven decision-making, these can...
Why use website testing methods? A successful website is more than just a beautiful design. To be successful, you must ensure your visitors reach their goals. It needs to work and be user-friendly. Your users goals and intentions always need to be in your focus. But...
With continuous improvement you get so much more out of your website, online-shop or app. More leads, more sales, more revenue. Or more donations. More of whatever is essential to you. In this article, I'll introduce you into my proven 5-step-process, how to do and...
Let's work together to fight hunger around the world! My name is Thomas, and I am joining the fight to reach zero hunger. Because it's just so sad, that still in 2024, despite our technological possibilities, people still starve. Today, I'm defining my roadmap for the...
Sometimes it seems to me as if people treat their websites like a book. Every time one single typo is found, the whole book gets printed anew. And because they dont' get updated often enough, they get outdated. So some years later, everything needs to be overhauled at...
Right now I'm starting into a new project: To help fighting global hunger. This is a post about my motivation and my "Why?". My very first post on this topic can be found here.Why Am I Concerned with the Issue of Zero Hunger?Well, global hunger affects us all. The...
In this blogpost, it is all about reaching zero hunger. Worldwide hunger is one of humanities biggest issues and I cannot sit and watch one more second. Let’s dive into my new project!
Find out how you can use Piwik PRO Analytics and Mouseflow to optimally adapt your website to the needs of your users and thus generate more conversions.
What does artificial intelligence (AI) control? And how can we control them? On Thursday, May 6, 2021, together with Dr. phil. Jacqueline Lemm at the digital event "KI kontrolliert?!" organized by digitalHUB Aachen e.V. and the STO chair at RWTH Aachen University. We...
In some cases it happens that you need to collect several data points into one single field. In this article I’ll share with you how to extract such data from a JSON string with Google Looker Studio. Key benefit is that you have maximum flexibility to access all data...
